Market segmentation is an important way to ensure your nonprofit is keeping it’s messaging relevant to your donors by considering which subgroups there may be within your donor pool, including those who are still just prospects. For example, most donors choose to support a nonprofit because its mission reflects a set of values or interests […]
Is your organization sheepishly still sending out mail merge paper acknowledgments and direct mail campaign letters via snail-mail despite the cost, waste and general signal it sends to your donors that you might still be operating in the land of dinosaurs? You’re not alone. While many nonprofits have transitioned to email acknowledgments and campaigns there […]
I have often thought I was suffering from magical thinking in expecting that I could just put a custom designed webform on a site and have the information captured there flow seamlessly into my nonprofit CRM software without any coding required to set up the form and without any high maintenance importing.
When looking for CRM options many nonprofits find themselves with two problems, and they both relate to customization. One, there are simply not that many CRM’s tailored to the unique needs and requirements of nonprofits, and two, many of the existing options are built on platforms that were constructed years ago. This means that while there […]
As rule, the day you begin with the Setup tab in your new CRM should feel more like your birthday than Halloween. That is to say, you should be experiencing the joy of the gift given, rather than the surprise of monsters jumping out at you with complicated configuration expectations just to make the basic […]
In an effort to help with making this decision I would like to make a few suggestions on the products from the Zoho Suite that are cost-effective and easy to implement and use.
In this video, Rebel Saffold III, CEO of Lebertech, talks about how moving your business or organization from an “Earn” model to a “Generate” model with support growth and more dollars coming in the door.
Over this time I’ve come to realize that the problems most nonprofit organizations have are not unique. You may feel your organizations has challenges with systems and processes that no one else has but your wrong.
If you’re an organization that has taken the opportunity to invest in a prospect screening of a group of constituents or screened your entire database then I’m sure you have taken into consideration the value of the prospects home when determining the potential capacity of a major gift.
With that in mind, it was a priority for Nonprofit Vertical CRM to turn that resource into a tool for identifying opportunities with your constituent. Though your website is a cost to your organization, the thought of having it work for you (or heck get a Return On Your Investment) is something not considered.