Moves Management is not something that Development makes a priority or work on.  Moves Management is an organization-wide initiative that everyone in the organization has to embrace and understand.

Being able to determine how your sales pipeline is performing throughout the year can be challenging to understand without clear and simple reporting.

We would like to encourage you to PAUSE for a moment and develop a visual representation of your sales pipeline.

Your pipeline should not only be for the fiscal year but break that bad boy down into quarters or months.

 

Proactive Sales

 

Approaching sales with a proactive approach rather than a reactive approach is where you can use technology.

Integrating technology into your sales process enables you to make real-time adjustments to your sales strategy.

In a favorite CRM software of our is Zoho CRM; where included in the CRM is a module called Forecasts that provides the entire organization performance reporting by individual solicitors and organizational role.

With the selection of the year and quarter (or monthly) you can understand the current deals in the sales pipeline and if they have been funded or the percentage of likelihood that they will be.

This type of reporting allows the entire organization to understand the current status of revenue.

Empowering sales professionals to know not only the current progress to goals but to understand where they need to focus attention and resources to close deals successfully.

Security Control, found within Setup is where you can customize each User’s permissions to the different data, features, and modules within Zoho CRM using Roles and Profiles. In every organization’s CRM considerations of democracy (every one having access to the data) and hierarchy (only certain roles have access to certain data) must find a balanced equilibrium […]

Everyone runs their companies technology based on the unique business needs of the company and strategy.  We wanted to offer a few suggestions on common pain points that all CRM Management professionals can use.

Listed below you will find a few tips and trick to support keep these areas maintained.

Modern CRM Design

Now that CRM’s are designed with whole organizational teams accessing the system in mind, the whole process of thinking of the desired list, submitting a request to the database administrator and waiting for that person to go through the often cumbersome process of setting up a query and then exporting that data into a usable report.

Using List Views

Sometimes a change in verbiage reflects a larger shift in functionality and this has certainly been the case in CRM’s now referring to queries as views.

I’ll review how you can look at CRM software views as a tool to support productivity with your salesforce processes.

Even if you try on the two words, you immediately sense the difference.

Queries sound scientific and serious, while views sound expansive and inviting.

It’s a shift from having to mine to extract hard to get at information to simply open the shutters to reveal what is already there in all its potential.

As designers have simplified CRM user interfaces across the board, one of the biggest changes has been the recognition that it shouldn’t take a special skill set to see data organized into subsets and lists.

Thankfully all of the cumbersome steps required in the past are no more!

They have been replaced by simple filters that can yield specific results in seconds within the same window the user is currently accessing.

These list views can then be acted upon immediately, such as sending out a mass email to a particular group, or they can be used to generate reports that can then be automatically updated.

List views can also be saved locally so users can simply click on a drop-down menu to bring up a specific filtered group.

Views are unique to each user, you can keep what is relevant for you in your particular role without cluttering up the system with a mass of views.

In addition, you can switch views between tasks so that you don’t have to pull up a report and consider it alongside what you are trying to do, the view that is most relevant to your task is simply what you choose, see, and work within.

When you are done with the task you just simply revert to the regular view.

All this leads to much more efficiency in executing tasks, running reports, sending email and social campaigns, and organizing your activities.

Want to see a list of all the leads you have not contacted in the last quarter so you can send them a quick email?

Wondering how many proposals are in the closed/won stage so you can use that information for a budget update? Just use views to give you those lists with ease.

Even the actual search criteria options have become both more refined and more broadly responsive to how different users might think to search.

For instance, you could look up all the records that “contain” a particular word within a particular field to generate a list.

The sophistication of queries remains, but with a far more intuitive process.

Queries were one of the great hindering factors in the democratization of the CRM for nontechnical users, isolating a seemingly inaccessible mountain of data and allowing only the most technical of climbers access.

The shift toward powerfully intuitive list views should not be underestimated.

One is that your whole business becomes more open, efficient, and connected because more people are actually using your CRM.

The other is that everyone is then using data to drive the key decisions and actions that empower your sales team and business goals, and that is where the real gain lies.

CRM software makes another leap – enjoy the view!

 

System And Record Coding (Don’t Over Do It)

As we’ve worked with dozens of companies over the years one of the first things I do is take a look at their code tables.

This truly lets me know where the business is and how organized their data is.

Trying to convince yourself that “your business is SPECIAL.”  Like my second in command in my last job used to tell me

“It’s Not Always About You.”

I would love to have a conversation with anyone in business about how much of their work isn’t even supporting their sales and customer journey.

Look at your coding and how you look at the tasks your company is executing.

In some cases, companies have finally let go of work and tasks they have been performing for a year when we put their work under this kind of lens.

If you want to truly measure what your business is doing, you should be asking yourself with each activity you perform in your business “is it in related to”:

Is this one of the listed below:

  • Identification
  • Cultivation
  • Solicitation
  • Stewardship?

Managing And Tracking Data And Report Requests In Your CRM

I recently had the opportunity to stop in on a Facebook Page for CRM users and a new CRM system manager was discussing how she had an immediate report request from her boss and needed a little help.

Well after I provided the answer another user jumped on and discussed how she was making the industry more difficult for other because she did not force the person making the reporting request wait 7 days to deliver it.

I totally understand this person point of view and for a time I believed it myself.

However, as you begin to understand that the world and business do not work that way!

Business and opportunities present themselves at any time and it doesn’t come down to the need to provide structure and time for how you work.

Your right, database managers are very busy and are the superman/women for the office.

There are steps we can take to make handling the normal pace of chaos in our roles with a few proactive approaches that we cover in the video in this blog post.

A true professional in this field takes full responsibility for their role in the company, though most of the time our role is a thankless role we have to think long-term and strategically to support the needs of all areas of the business.

If you’ve been a CRM system manager at any time, you’ve experienced the situation where just a few months earlier you ask leadership if certain data points should be captured and they say “NO”.

Just to come back later and explain they need reporting on that data they asked you not to collect?

Staying organized and not letting data and reporting request slip through the crack has to be a priority when providing information for the company.

Make sure you have a logical systematic process in place for managing those requests to keep the flow of information going.

View the video below to walk through managing data requests in your CRM and how it can make the entire business more productive.

 

The use of third-party application has to be a strategy that your nonprofit organization has to embrace.  Trying to build a custom application or purchasing huge systems from your database provider that cost tens of thousands of dollars to have can’t be part of your strategy to do more with less.

Heretofore data entry has been a necessary evil of the having a CRM; it’s also one of the major reasons most of your staff aren’t using the most powerful tool in your fundraising and operations arsenal. So for mission’s sake, the death of data entry can’t come too soon.

Let’s take a quick example of data entry’s cumbersome nature by looking at how your development staff might be experiencing it. Let’s say you (reasonably) ask that each team member log notes in CRM after each meeting or phone call with a donor. What you might hear in response is that the follow up took as much or more effort than the engagement itself.

Yet this information is invaluable so that when anyone looks up the donor record, whether it is program staff responding to an inquiry or event staff looking for possible entry points for developing a sponsorship relationship they all have a history and context for the next engagement. This keeps their conversations relevant and on point.

This kind of context is also imperative to maintain consistency in engagement whenever there is staff turnover.

Logging volunteer and program information often present a similar level of manual labor woes. Staff is tasked with entering hours spent on particular projects, information from volunteer applications or vital program stats such as attendance and demographic information.

This kind of quantitative data is vital for donor and grant reporting, as well program development and volunteer management, but it often goes underreported since entering the data into CRM generally takes a back seat to program delivery.

Email is yet another key receptacle for gathering valuable program, donor, volunteer and constituent information, but most will tell you this is where you can find the biggest holes in a conversation timeline or data bucket, with different staff reaching out or responding from different areas within an organization at different times for different reasons.

This can leave your team searching through both their organizational emails and their CRM to retrieve information and can make for missed opportunities or gaps in reporting and history vital to nurturing relationships and programs.

Rather than expecting staff to data enter all these email interactions into a constituent’s record, most CRM’s now offer integrated email so that every email flows out of CRM and every response flows right back in so you can see who has engaged and what those conversations were about in one place. This doesn’t necessarily mean your CRM has to have built-in email functionality, but it should certainly allow you to integrate with products like Gmail and Outlook that your organization might already be using.

The bottom line is that it is mission critical to have your CRM doing the data entry by capturing phone calls, emails, and other communication lines such as social all within that constituent’s or program’s record.

The same goes for capturing campaign and donation information. If you are still sending out direct mail campaigns, those generally need to be manually created in CRM as campaigns, and when the donations start coming in, those too will need to be manually tagged or otherwise coded to reflect that they are in response to a particular campaign. While there are bulk data entry options in most CRM’s, any database administrator or accounting staff person will tell you it is still time-consuming to make sure everything is entered correctly.

The same goes for email campaigns. Your nonprofit CRM software should either allow you to send out email campaigns as part of its email marketing functionality or allow you to integrate with products like Mail Chimp or Constant Contact.

But even if you have those products integrated with your CRM, the incoming donations are likely still coming in without you knowing exactly what campaign they are in response to leading to more research and data entry, and coordinated efforts between your accounting department and CRM.

With the coming of single source product suites, however, your channels should be integrated into CRM and enjoy the kind of direct communication lines that effectively eliminate this kind of data entry. Let’s revisit email campaigns to give you an idea of what this kind of direct line communication is like.

First of all, your CRM really should have internal email marketing functionality or an integration as mentioned above. This allows you to put a giving button directly into the email that can link donors to a landing page specific to the campaign where they enter their donation information.

It can look exactly like your regular website donation page, but with a campaign specific field or fields (hidden to the viewer) that not only bring that donation transaction information into CRM automatically but also ensures it is coded correctly to associate it with the particular campaign.

From here you can then set up a simple, personalized auto-response thank you and follow up series of emails with campaign updates. This eliminates the need for mail merged thank you letters that are a pain to set up or a generic email thank you that doesn’t further engage the donor.

For example, perhaps you want to automatically send out campaign updates to all donors who have given with the latest dashboard showing how their donation is being put to use (a key in establishing trust and a foundation for that all important change in status from one time, to a regular donor.) Because you have been capturing data throughout the campaign automatically in CRM, those dashboards are easy to create without any data entry and can then automatically update and be shared in email or website updates set up to be sent out automatically from within CRM. This eliminates having to export any data and then manually create monthly reports or send out separate emails everytime you want to send an update.

Or perhaps you want particular development team members notified if someone in their portfolio responds to a campaign so they can make a phone call thanking them. You don’t have to manually pull a report weekly and send to team members, you can just set up a quick automation that sends a task alert to associated team members when a gift comes in so they can then follow up. That follow up, by the way, will have much higher rates of follow-through when staff isn’t having to separately enter the notes and data from the follow-up call.

Let’s remember, the middle letter of CRM is “Relationship,” and every interaction your staff has with your CRM should be about supporting the development of those relationships, not entering data. If the data is already there you create a positive user experience for staff, one in which they feel supported, not taxed by their technology tools. Their CRM experience moves from being one where things are asked of them to one where information is given to them to help them do their jobs, and that means more of your mission realized.

These are just a few examples of how we are moving toward a data entry free experience, and there are many more, including how constituency portals and webforms can take care of data entry for you – see links here for more on those opportunities. And on a final note lets also keep in mind that with more data automatically flowing into your system, your ability to generate high-quality reporting and analytics is augmented. While this is fodder for another post, suffice to say for now that this increase in quality data better informs your key organizational decisions and moves your organization into a place of nimble, real-time proactive adjustments, rather than reactive, after the fact responses. More on that later, but for now let me be the first to say farewell to data entry – RIP.

The role of automation has moved from being a luxury item within CRMs to an imperative and is one of the key ways to increase productivity throughout your organization. Thankfully a few of the CRM’s out there designed for nonprofits have made the setup and running of automation far more user-friendly and far more powerful than it has been even in the last few years. With older CRM’s automation was a cumbersome and clunky undertaking for users and it took a lot to get even basic automation running. As such, it was underutilized and typically either not set up, or only used for a few redundant processes. This stood in juxtaposition to most corporate CRM’s whose designers focused heavily on automation and recognized it as the game changer in efficiency gains that it really is. So now is a great time for your nonprofit to embrace using CRM automation as it will only be growing in relevance in the coming years. Another tangential benefit of automation is that it inspires planning. If you know what automation and workflows to put in place it is because you know how these fit into overall goals and outcomes for your organization, both internal (for example, tracking development team lead conversions) and external (for example, getting a campaign to its goal).

Automation is a functionality worth asking about in some detail if you are exploring a new CRM. Here are a few guiding questions:

  • Is automation easy to set up? This is definitely something you would want to see demonstrated in a demo.
  • Will automation run on social, email, chat, survey responses and support tickets – in other words, does it apply across the system?
  • Can you visually see the flow of triggered actions? If it isn’t intuitive to you, it can create problems when executed.
  • Does automation include real-time notifications? Will staff be alerted when someone engages on any channel (email, call, chat, survey response, support ticket, social)?
  • Will your CRM suggest macros for recurring actions and workflows the system sees you repeating? Users are busy doing, and sometimes don’t realize there might be a way to automate a set of tasks; smart CRM’s will see these patterns and ask users with a prompt whether they would like to add a macro to automatically run a series of actions.

Automation is an upfront investment in set-up and mapping out of workflows and communication triggers that compliment user’s roles. But the investment is well worth it these days as it is one of the most valuable tools in helping your team keep up with its many communication channels and to free them up to focus on higher level engagements and opportunities at timely periods within a given cycle or workflow. Across your organization, automation is the key to scaling your marketing, fundraising, and other communication efforts so take the time to see what your CRM can do. Power to the user!

Want to see automation in action? Here’s a quick video to show you how to set up a basic workflow:

For more information on Nonprofit Vertical Source CRM click here.

 

If your work with CRM systems (which you should be without a doubt) you know that it’s a constant problem of keeping data integrity under control and one of the main problems I hear from data managers and leaders of organizations is managing duplicate records in your CRM.

I totally understand the reason why so many organizations avoid wanting to deal with duplicate records.  It’s a huge nightmare and a major project and undertaking which will demand large amounts of time with no real immediate results.

I encourage you to not avoid managing this vital process as it can lead to waste in resources from bounced or double emails being sent, duplicate mailings, confusion on which record is the most accurate and miscommunications to constituents.

Find out how you can make addressing this issue a proactive process.

Find out in your CRM how the duplicate merging and managing tools works and set aside that time monthly (maybe weekly when you begin) and set the number you’re going to address during that session and get it done.

Here is an example of how a merging tool works.

In this video, you can see me address merging three duplicate records in about 30 seconds.

 

The process of collecting data is an easy one to suggest throughout your organizations.  However, the task of collecting organizing and using it to make business decisions can be a challenge.  With so many activities happening throughout the organization, it can be overwhelming to try to collect it all, not to mention getting that data into the system in a healthy format.

A suggested option would be to implement tools where you can collect data from internal and external data sources, and when I say data sources I’m referring to humans.  Now the human piece may sound a bit clinical, but when it comes to collecting data online you should make it that basic and logic based.  In most cases it’s difficult to even collect data, so approach this strategy with an open mind knowing your providing the resource for users, and hoping the value your work and will provide their piece to the puzzle of entering their data.

 

A few suggestions for setting up web forms:

 

  1. Determine what fields should be required and what’s on your wish list.

    1. The worst thing to have is a form with 50 fields, and 45 of them are required.  Your goal is to collect the most important data, and really the goal is to get any data period.  Choose the critical fields set them to required, and make sure the form clearly indicates they are required.
  2. Don’t use the standard “Submit” button text.

    1. Instead of having your web form’s submit button say “Submit,” have it remind the user what it is they’re doing, like “Sign up now,” or Make a donation.
  3. Don’t provide a Cancel button.

    1. If you were buying a car and the salesperson asked you, “Are you sure you really want to get this car?” would you continue to buy the car? Probably not. Maybe you’d be hesitant; is the salesperson telling you the car isn’t a good buy, or maybe you should buy a different card?Same goes for your web forms; having a “cancel” button may make your users think twice about what they’re filling out.
  4. Try to not make two column forms.

    1. According to an eye tracking study by cxpartners, a user experience design agency, scanning down the form is preferable to scanning from left to right. It reduces the number of eye movements you need to make in order to fill out the form.

 

Review How Our Integrated Web Forms In Nonprofit Vertical CRM Work

When sales opportunity knocks, of course, you want to answer the door, but getting the opportunity to come a-knockin’ is always the harder part.

If you haven’t used an Opportunities Board before, this can be a great way to get your arms around all the possible engagement possibilities (sales collatoral) your organization has and centralized them all into one place.

With so many communication channels it’s easy to feel like you are having to look in multiple places to find the engagement tools you need to interface with a particular audience or campaign.

Opportunities Boards create one document for all and become the hub for your available resources and sales engagement opportunities.

We recommend storing this document somewhere in your CRM that your entire staff has access to so they can add resources as they come up or are created.

In many cases within larger organization’s different departments might have resources that staff in other areas are entirely unaware of, so this exercise really is one that sheds light and empowers all.

It is also a great net efficiency gain because instead of looking in the ten places an opportunity might be living, you just have to reference one document that links you to the sources you need for a particular outreach or initiative.

It also means you won’t miss that additional resource that you forgot was even out there.

One other big plus? You will likely realize you have more opportunities to engage leads and prospects than you thought!