In today’s competitive business landscape, managing customer relationships is paramount to sustained success. Customer Relationship Management (CRM) systems have emerged as powerful tools to streamline processes, enhance customer satisfaction, and drive revenue growth. In this blog post, we will delve into the compelling business case for allocating resources to CRM management. From improved customer retention to enhanced productivity, let’s explore the tangible benefits that a well-managed CRM can bring to your organization.

  1. Boost Customer Retention: Effective CRM management enables businesses to cultivate stronger relationships with customers. By capturing and analyzing customer data, you can gain valuable insights into their preferences, needs, and behaviors. This knowledge empowers you to personalize interactions, address concerns promptly, and provide tailored solutions, ultimately fostering customer loyalty and reducing churn.
  2. Drive Revenue Growth: A well-organized CRM system allows businesses to identify upsell and cross-sell opportunities, enabling targeted marketing and sales efforts. By leveraging customer data, you can segment your customer base, identify high-value prospects, and design personalized marketing campaigns that increase conversion rates and drive revenue growth.
  3. Enhance Customer Satisfaction: CRM systems facilitate seamless communication and collaboration across departments, ensuring a consistent customer experience. With access to customer data, sales representatives, customer support teams, and other stakeholders can understand a customer’s history, preferences, and past interactions, enabling them to provide personalized and efficient service. Improved customer satisfaction leads to higher customer retention, positive word-of-mouth, and enhanced brand reputation.
  4. Streamline Business Processes: A comprehensive CRM system centralizes customer data, eliminating the need for manual data entry and disparate spreadsheets. By automating routine tasks such as data entry, lead nurturing, and follow-up reminders, businesses can free up valuable time for employees to focus on more strategic activities. This streamlining of processes enhances productivity, reduces errors, and improves overall operational efficiency.
  5. Enable Data-Driven Decision Making: A well-managed CRM system serves as a centralized repository of customer data, providing valuable insights into customer behaviors, market trends, and sales performance. Access to real-time and accurate data enables informed decision making across various business functions. By analyzing customer data, businesses can identify patterns, anticipate market demands, and align their strategies accordingly.
  6. Improve Sales Forecasting and Pipeline Management: CRM systems provide visibility into the sales pipeline, allowing businesses to track leads, opportunities, and sales performance in real-time. Accurate and up-to-date sales data enables more precise sales forecasting, helping businesses make informed decisions regarding resource allocation, budgeting, and goal setting. Additionally, CRM systems facilitate collaboration among sales teams, enabling effective pipeline management and maximizing sales conversion rates.
  7. Facilitate Customer Segmentation and Targeted Marketing: CRM systems enable businesses to segment their customer base based on various criteria such as demographics, purchase history, and preferences. This segmentation allows for targeted marketing campaigns tailored to specific customer segments. By delivering personalized messages, offers, and content, businesses can increase engagement, improve response rates, and drive higher conversions.
  8. Strengthen Internal Collaboration and Knowledge Sharing: CRM systems serve as a centralized hub for customer data, fostering collaboration and knowledge sharing among teams. Sales, marketing, and customer support teams can access a comprehensive view of customer interactions, facilitating seamless handovers, personalized interactions, and streamlined customer service. This collaborative approach ensures a consistent customer experience across all touchpoints.

By prioritizing CRM management and allocating the necessary resources, businesses can unlock their full potential, enhance customer relationships, and drive long-term success.

Welcome, to a world where sales automation reigns supreme, and laughter is the secret ingredient to achieving sales success. In this blog, we’ll take a light-hearted dive into the wonderful world of sales automation, exploring how humor can be a secret weapon in your pursuit of exceeding targets, closing deals, and keeping your sanity intact. So fasten your seatbelts, and let the laughter-driven automation begin!

  1. The Rise of the Sales Cyborgs: Picture a world where salespeople are transformed into superhuman beings – part-human, part-machine, and all hilarious. Sales automation is like a trusty sidekick, enhancing your abilities, streamlining your processes, and giving you more time to crack jokes with your customers. It’s like having a personal assistant who never fails to make you smile, all while boosting your sales game.
  2. The “Automated” Cold Call: Ah, the dreaded cold call – the bane of every salesperson’s existence. But fear not, for automation is here to save the day! Imagine a scenario where your automated assistant seamlessly dials the numbers, delivers your pitch flawlessly, and even throws in a witty one-liner to break the ice. “Is your refrigerator running? Well, great! Because our product will keep your business running smoothly too!” Who could resist such charm?
  3. The Magical Power of Personalization: Sales automation allows you to personalize your outreach at scale, making your prospects feel like they’re the only fish in the sea. With a touch of humor, you can turn a generic email into a delightful surprise. Adding a funny GIF or a clever pun to your automated email can make all the difference. Remember, a smile is just one click away from closing that deal!
  4. The Game-Changing Chatbot: Chatbots are the superheroes of customer service, answering queries, and handling objections with ease. But let’s not forget the humor element. Program your chatbot to sprinkle some laughter throughout the conversation. Imagine your customer asking a question, and your chatbot responds with a cheeky joke to lighten the mood. Who knew customer support could be so entertaining?
  5. Sales Reports and Puns: A Match Made in Heaven: Ah, the joy of sales reports! While they may not be the highlight of your day, why not inject a little humor into them? Instead of dull bar graphs and pie charts, why not include a “Pun of the Month” section? For example, “Our sales are skyrocketing! Let’s keep reaching for the stars and avoid crash landings!” A good laugh can make those numbers much more enjoyable to analyze.
  6. The Art of Social Selling: Social media is the playground where sales automation and humor can come together beautifully. Craft witty posts, share relatable memes, and engage your audience with clever captions. By infusing your social media strategy with humor, you’ll not only attract attention but also build an authentic connection with your prospects. Remember, laughter is the shortest distance between two people on the internet!
  7. The Hilarity of Sales Gamification: Sales automation and gamification go hand in hand. Why not turn your sales targets into a fun competition with a comedic twist? Give your team humorous nicknames, create silly trophies, or organize a “Sales Olympics” event where the winners get to wear ridiculous costumes. Laughter can boost team morale, drive healthy competition, and help everyone stay motivated even during challenging times.

Conclusion: In the world of sales automation, laughter truly is the best medicine. Incorporating humor into your sales processes can create a delightful experience for both you and your customers. So, embrace the power of automation, let your jokes flow, and watch as your targets shatter and your sales soar. Remember, in the pursuit of success, a little laughter goes a long way!

Now, armed with your trusty sales automation tools and a sense of humor, go forth and conquer the sales world, one chuckle at a time!

CRM (Customer Relationship Management) and a database are both essential tools for managing and organizing information, but they serve different purposes and offer distinct functionalities. Let’s break down the differences between CRM and a database in simpler terms.

A database is like a digital filing cabinet where you can store and organize information. Imagine having a large spreadsheet with columns and rows to keep track of various data points. Each row represents a record, such as a customer or a product, and each column represents a specific attribute or piece of information about that record, like the customer’s name, address, phone number, or product details.

Databases come in different types, but the most common type is a relational database. It uses tables to organize and connect related data. For example, in a customer database, you might have one table for customer information and another table for their purchase history. The tables are linked together using unique identifiers, such as customer IDs, to establish relationships between the data.

The purpose of a database is to efficiently store, retrieve, and manage large amounts of data. It provides a structured framework for data storage and retrieval, enabling users to perform operations like data insertion, retrieval, update, and deletion. Databases are typically created using database management systems (DBMS) that provide the necessary tools and interfaces to interact with the data.

Now let’s turn our attention to CRM. CRM is a system or software that utilizes a database as its foundation. CRM goes beyond just storing data; it focuses on managing and improving relationships with customers. It’s like having a personal assistant dedicated to helping you build strong and meaningful connections with your customers.

The core idea of CRM is to centralize customer-related information and provide tools to effectively manage and nurture those relationships. It acts as a hub for customer data, interactions, and activities. In addition to basic contact details, CRM systems can store a wide range of information, such as purchase history, communication history (emails, phone calls, etc.), support tickets, and more.

CRM software allows businesses to track and analyze customer interactions, gain insights, and take actions to enhance the customer experience. Here are some key functionalities that CRM offers:

  1. Contact Management: CRM systems provide a comprehensive view of each customer, including their contact details, demographic information, and any other relevant data. It allows businesses to keep track of customer preferences, communication history, and purchase behavior in one centralized location.
  2. Sales and Opportunity Management: CRM helps manage the sales pipeline by tracking leads, opportunities, and deals. It allows sales teams to record and monitor their interactions with prospects, forecast sales revenue, and identify potential upselling or cross-selling opportunities.
  3. Marketing Automation: CRM systems often include marketing automation capabilities. They enable businesses to automate repetitive marketing tasks, such as sending targeted emails, managing campaigns, tracking campaign effectiveness, and analyzing customer responses.
  4. Customer Service and Support: CRM systems facilitate efficient customer support by tracking and managing support tickets, inquiries, and complaints. It ensures that customer issues are addressed promptly and provides a complete history of customer interactions to assist support agents in providing personalized and effective service.
  5. Reporting and Analytics: CRM systems offer reporting and analytics tools to help businesses gain insights into customer behavior, sales performance, marketing effectiveness, and other key metrics. By analyzing the data stored in the CRM, businesses can make data-driven decisions to improve their strategies and processes.
  6. Collaboration and Communication: CRM promotes collaboration and communication within teams. It allows users to share customer information, assign tasks, and track progress. For example, a salesperson can update the CRM with the latest information about a customer, and the marketing team can access that information to tailor their campaigns accordingly.

In summary, while a database is like a storage system for information, CRM is a tool that utilizes that database to help businesses manage and build better relationships with their customers. A database provides a structured framework for storing and retrieving data, while CRM focuses on enhancing customer relationships by centralizing customer data, facilitating communication and collaboration, automating processes, and providing valuable insights.

Implementing a CRM system is like upgrading from a basic filing cabinet to a comprehensive customer management solution. It empowers businesses to streamline their operations, optimize customer interactions, and ultimately improve customer satisfaction and loyalty.

“May the Zoho be with you!” If you’re ready to become a CRM master and conquer the galaxy of customer relationship management, you’ve come to the right place. Zoho CRM is your trusty lightsaber, and in this blog post, we’ll reveal the top online training resources that will transform you into a CRM Jedi. So, grab your robes and get ready to embark on an epic training journey!

  1. Zoho CRM Academy: The Jedi Temple of Knowledge 🏰 Imagine a place where CRM knowledge flows like a serene waterfall. Zoho CRM Academy is that place! This comprehensive training hub offers a range of courses, webinars, and tutorials that cover everything from the basics to advanced techniques. From the Jedi Padawan to the Grand Master, Zoho CRM Academy has resources for everyone. So, join the academy, learn from the best, and wield your CRM skills like a true Jedi Knight.
  2. Zoho CRM YouTube Channel: Lights, Camera, Action! 🎥 Lightsaber battles? Nah! We’re talking about video tutorials! Zoho CRM’s YouTube channel is packed with insightful videos that make learning CRM as exciting as a lightsaber duel. From step-by-step guides to tips and tricks, their videos will guide you through the CRM galaxy with a touch of humor. Get ready to binge-watch, Jedi style!
  3. Zoho CRM Documentation: The Holocron of Wisdom 📚 Deep within the Zoho CRM website lies a hidden treasure trove of knowledge—the documentation section. This is your very own Holocron, containing a vast collection of guides, articles, and FAQs. Whether you’re seeking answers to specific questions or exploring in-depth CRM features, this resource will be your loyal companion throughout your training journey.
  4. Zoho Community: The Jedi Council of Collaboration 👥 No Jedi is an island. In the Zoho Community, you’ll find a bustling hub of CRM enthusiasts, experts, and Jedi Masters, ready to share their wisdom. Ask questions, engage in discussions, and learn from the experiences of fellow CRM users. The force of community collaboration is strong, and you’ll find it right here!
  5. Zoho CRM Blogs: The Chronicles of CRM Adventures ✍️ Get ready to indulge in some thrilling CRM tales! Zoho CRM’s blog section is filled with articles, case studies, and best practices that will inspire and educate you. Explore success stories, discover hidden CRM gems, and stay up-to-date with the latest trends in the CRM universe. These blogs will be your faithful companions as you navigate the CRM galaxy.

Conclusion: Congratulations, aspiring CRM Jedi! You’re now equipped with the knowledge of the top Zoho CRM training resources available online. From Zoho CRM Academy to YouTube videos, documentation to the vibrant community, and insightful blogs, your journey to CRM mastery begins here. Embrace these resources, practice your CRM skills, and soon you’ll be wielding the power of Zoho CRM like a true Jedi. May your CRM adventures be epic and may the Zoho be with you always!

In today’s digital age, businesses are constantly seeking innovative ways to streamline their operations, enhance customer experiences, and drive growth. Salesforce, a renowned customer relationship management (CRM) platform, has emerged as a powerful tool for organizations worldwide. With its vast array of features and functionalities, Salesforce has revolutionized sales, marketing, service, and other business processes. To harness the full potential of this platform, Salesforce offers a comprehensive learning platform called Trailhead. In this blog, we will explore Salesforce Trailhead and its significance in empowering individuals and organizations to achieve success in the Salesforce ecosystem.

What is Salesforce Trailhead?

Salesforce Trailhead is a free online learning platform designed to educate and train individuals on various aspects of Salesforce. It offers a diverse range of interactive, self-paced modules known as “trails” and “trailmixes.” These trails cover a wide array of topics, including Salesforce fundamentals, declarative development, Apex programming, Lightning web components, data integration, and much more. Trailhead provides an immersive learning experience through a combination of text-based explanations, hands-on exercises, quizzes, and challenges.

Why Trailhead Matters?

  1. Learn at Your Own Pace: Trailhead allows learners to acquire Salesforce skills at their own pace, making it suitable for both beginners and experienced professionals. Whether you have just started your Salesforce journey or wish to enhance your existing knowledge, Trailhead offers a learning path tailored to your needs.
  2. Hands-On Experience: One of the unique aspects of Trailhead is its emphasis on hands-on learning. Learners can apply their newly acquired knowledge in a Salesforce environment known as a “Trailhead Playground.” These playgrounds provide a safe and sandboxed space to experiment with Salesforce features, create custom applications, and practice real-world scenarios.
  3. Gamified Learning: Trailhead transforms the learning experience into a gamified adventure. As you complete modules and challenges, you earn points, badges, and even unlock special achievements. This gamification element adds a fun and engaging twist, motivating learners to explore more and celebrate their accomplishments.
  4. Industry-Recognized Certifications: Trailhead serves as an invaluable resource for preparing for Salesforce certifications. It offers specific trails and modules aligned with various certification exams, guiding learners through the necessary concepts and skills required to pass these exams successfully. Earning Salesforce certifications validates your expertise and enhances your career prospects in the Salesforce ecosystem.
  5. Community and Collaboration: Trailhead fosters a vibrant community of learners, known as “Trailblazers.” Learners can connect with peers, mentors, and experts through discussion forums, events, and social media groups. The community aspect of Trailhead promotes collaboration, knowledge sharing, and networking opportunities.

Driving Success with Trailhead

  1. Career Advancement: Trailhead equips individuals with the skills and knowledge necessary to pursue a successful career in the Salesforce ecosystem. By completing relevant trails and earning certifications, learners can position themselves as highly sought-after Salesforce professionals in the job market.
  2. Empowering Salesforce Administrators and Developers: Trailhead provides comprehensive learning paths for Salesforce administrators and developers. These paths cover topics such as configuring Salesforce, managing security and data access, customizing user interfaces, building applications, and integrating external systems. By mastering these skills, administrators and developers can efficiently support and extend Salesforce implementations.
  3. Enhancing User Adoption: Trailhead enables organizations to maximize user adoption and engagement with Salesforce. By encouraging employees to complete relevant trails and modules, businesses can empower their teams to leverage Salesforce’s capabilities effectively, leading to improved productivity and a higher return on investment.
  4. Keeping Up with Salesforce Innovations: Salesforce is continuously evolving, introducing new features, enhancements, and technologies. Trailhead serves as a reliable resource to keep up with these innovations. It offers modules dedicated to the latest releases, allowing learners to stay up to date with the ever-changing Salesforce landscape.

Conclusion

Salesforce Trailhead is a game-changer for individuals and organizations looking to thrive in the Salesforce ecosystem. Whether you are a beginner exploring the platform or a seasoned professional seeking to enhance your skills, Trailhead offers a comprehensive and interactive learning experience. By completing trails, earning badges, and obtaining certifications, learners can unlock new opportunities, advance their careers, and contribute to the success of their organizations. So, embark on your Salesforce learning journey with Trailhead and unlock a world of possibilities. Happy learning!

Consistent and timely communication with leads, prospects, clients, and customers is a requirement to keep your sales pipeline full of opportunities.

As a successful sales professional, following up and truly building relationships and stewarding opportunities through the customer journey can be a time-consuming process.

In most cases, this leaves a sales professional with two options on how to touch leads consistently:

  1. Spend time writing emails and handwritten letters at your desk for hours a day. This means going to the CRM and looking up the prospects name and contact information and handcrafting a simple “thank you for coffee” email by hand.  If you’re new to the organization you don’t know what to include and what others have used before (you’re left to the wolves).
  2. You skip this step and continue working with new donors hoping to close the deal upon that initial meeting. And when you look back and see that you have met with dozens of prospects and generated a number of opportunities to cultivate, you realize it’s been so long since you spoke with them you can’t remember what you spoke about or if you thanked them for the meeting.

In this situation, you need a system that can automate some of these processes or at least make them faster.

Segmented data-driven email marketing automation creates an environment where the sales team and the customer feel supported throughout the customer journey.

As you can see in the images below you can develop organization-wide or individual sales follow-up templates that can be used to easily send personalized communications out to leads and prospects.

These templates merge in the unique information of the constituent from the CRM record, as well as the meeting information (online screen sharing link) should you choose.  Once the appropriate template has been selected you are then allowed to enter the unique text to personalize the templated letter based on the relationship and move on with your day.

If you’re looking to get hours or days back on your schedule, this may be the solution you’re looking for.

Being able to determine how your sales pipeline is performing throughout the year can be challenging to understand without clear and simple reporting.

We would like to encourage you to PAUSE for a moment and develop a visual representation of your sales pipeline.

Your pipeline should not only be for the fiscal year but break that bad boy down into quarters or months.

 

Proactive Sales

 

Approaching sales with a proactive approach rather than a reactive approach is where you can use technology.

Integrating technology into your sales process enables you to make real-time adjustments to your sales strategy.

In a favorite CRM software of our is Zoho CRM; where included in the CRM is a module called Forecasts that provides the entire organization performance reporting by individual solicitors and organizational role.

With the selection of the year and quarter (or monthly) you can understand the current deals in the sales pipeline and if they have been funded or the percentage of likelihood that they will be.

This type of reporting allows the entire organization to understand the current status of revenue.

Empowering sales professionals to know not only the current progress to goals but to understand where they need to focus attention and resources to close deals successfully.

Everyone runs their companies technology based on the unique business needs of the company and strategy.  We wanted to offer a few suggestions on common pain points that all CRM Management professionals can use.

Listed below you will find a few tips and trick to support keep these areas maintained.

Modern CRM Design

Now that CRM’s are designed with whole organizational teams accessing the system in mind, the whole process of thinking of the desired list, submitting a request to the database administrator and waiting for that person to go through the often cumbersome process of setting up a query and then exporting that data into a usable report.

Using List Views

Sometimes a change in verbiage reflects a larger shift in functionality and this has certainly been the case in CRM’s now referring to queries as views.

I’ll review how you can look at CRM software views as a tool to support productivity with your salesforce processes.

Even if you try on the two words, you immediately sense the difference.

Queries sound scientific and serious, while views sound expansive and inviting.

It’s a shift from having to mine to extract hard to get at information to simply open the shutters to reveal what is already there in all its potential.

As designers have simplified CRM user interfaces across the board, one of the biggest changes has been the recognition that it shouldn’t take a special skill set to see data organized into subsets and lists.

Thankfully all of the cumbersome steps required in the past are no more!

They have been replaced by simple filters that can yield specific results in seconds within the same window the user is currently accessing.

These list views can then be acted upon immediately, such as sending out a mass email to a particular group, or they can be used to generate reports that can then be automatically updated.

List views can also be saved locally so users can simply click on a drop-down menu to bring up a specific filtered group.

Views are unique to each user, you can keep what is relevant for you in your particular role without cluttering up the system with a mass of views.

In addition, you can switch views between tasks so that you don’t have to pull up a report and consider it alongside what you are trying to do, the view that is most relevant to your task is simply what you choose, see, and work within.

When you are done with the task you just simply revert to the regular view.

All this leads to much more efficiency in executing tasks, running reports, sending email and social campaigns, and organizing your activities.

Want to see a list of all the leads you have not contacted in the last quarter so you can send them a quick email?

Wondering how many proposals are in the closed/won stage so you can use that information for a budget update? Just use views to give you those lists with ease.

Even the actual search criteria options have become both more refined and more broadly responsive to how different users might think to search.

For instance, you could look up all the records that “contain” a particular word within a particular field to generate a list.

The sophistication of queries remains, but with a far more intuitive process.

Queries were one of the great hindering factors in the democratization of the CRM for nontechnical users, isolating a seemingly inaccessible mountain of data and allowing only the most technical of climbers access.

The shift toward powerfully intuitive list views should not be underestimated.

One is that your whole business becomes more open, efficient, and connected because more people are actually using your CRM.

The other is that everyone is then using data to drive the key decisions and actions that empower your sales team and business goals, and that is where the real gain lies.

CRM software makes another leap – enjoy the view!

 

System And Record Coding (Don’t Over Do It)

As we’ve worked with dozens of companies over the years one of the first things I do is take a look at their code tables.

This truly lets me know where the business is and how organized their data is.

Trying to convince yourself that “your business is SPECIAL.”  Like my second in command in my last job used to tell me

“It’s Not Always About You.”

I would love to have a conversation with anyone in business about how much of their work isn’t even supporting their sales and customer journey.

Look at your coding and how you look at the tasks your company is executing.

In some cases, companies have finally let go of work and tasks they have been performing for a year when we put their work under this kind of lens.

If you want to truly measure what your business is doing, you should be asking yourself with each activity you perform in your business “is it in related to”:

Is this one of the listed below:

  • Identification
  • Cultivation
  • Solicitation
  • Stewardship?

Managing And Tracking Data And Report Requests In Your CRM

I recently had the opportunity to stop in on a Facebook Page for CRM users and a new CRM system manager was discussing how she had an immediate report request from her boss and needed a little help.

Well after I provided the answer another user jumped on and discussed how she was making the industry more difficult for other because she did not force the person making the reporting request wait 7 days to deliver it.

I totally understand this person point of view and for a time I believed it myself.

However, as you begin to understand that the world and business do not work that way!

Business and opportunities present themselves at any time and it doesn’t come down to the need to provide structure and time for how you work.

Your right, database managers are very busy and are the superman/women for the office.

There are steps we can take to make handling the normal pace of chaos in our roles with a few proactive approaches that we cover in the video in this blog post.

A true professional in this field takes full responsibility for their role in the company, though most of the time our role is a thankless role we have to think long-term and strategically to support the needs of all areas of the business.

If you’ve been a CRM system manager at any time, you’ve experienced the situation where just a few months earlier you ask leadership if certain data points should be captured and they say “NO”.

Just to come back later and explain they need reporting on that data they asked you not to collect?

Staying organized and not letting data and reporting request slip through the crack has to be a priority when providing information for the company.

Make sure you have a logical systematic process in place for managing those requests to keep the flow of information going.

View the video below to walk through managing data requests in your CRM and how it can make the entire business more productive.

 

If your work with CRM systems (which you should be without a doubt) you know that it’s a constant problem of keeping data integrity under control and one of the main problems I hear from data managers and leaders of organizations is managing duplicate records in your CRM.

I totally understand the reason why so many organizations avoid wanting to deal with duplicate records.  It’s a huge nightmare and a major project and undertaking which will demand large amounts of time with no real immediate results.

I encourage you to not avoid managing this vital process as it can lead to waste in resources from bounced or double emails being sent, duplicate mailings, confusion on which record is the most accurate and miscommunications to constituents.

Find out how you can make addressing this issue a proactive process.

Find out in your CRM how the duplicate merging and managing tools works and set aside that time monthly (maybe weekly when you begin) and set the number you’re going to address during that session and get it done.

Here is an example of how a merging tool works.

In this video, you can see me address merging three duplicate records in about 30 seconds.

 

When sales opportunity knocks, of course, you want to answer the door, but getting the opportunity to come a-knockin’ is always the harder part.

If you haven’t used an Opportunities Board before, this can be a great way to get your arms around all the possible engagement possibilities (sales collatoral) your organization has and centralized them all into one place.

With so many communication channels it’s easy to feel like you are having to look in multiple places to find the engagement tools you need to interface with a particular audience or campaign.

Opportunities Boards create one document for all and become the hub for your available resources and sales engagement opportunities.

We recommend storing this document somewhere in your CRM that your entire staff has access to so they can add resources as they come up or are created.

In many cases within larger organization’s different departments might have resources that staff in other areas are entirely unaware of, so this exercise really is one that sheds light and empowers all.

It is also a great net efficiency gain because instead of looking in the ten places an opportunity might be living, you just have to reference one document that links you to the sources you need for a particular outreach or initiative.

It also means you won’t miss that additional resource that you forgot was even out there.

One other big plus? You will likely realize you have more opportunities to engage leads and prospects than you thought!